Iqra Khalid

I use consumer psychology to write content that ranks on Google and builds trust on LinkedIn. Ghostwriter & Strategist for SaaS Founders.

Psychology-Backed Copywriting & Strategy

I help Founders & SaaS brands turn traffic into revenue

SaaS Strategy & Audits

Featured Strategy & Thought Leadership

ElevenlabsMazagine •

STRATEGY GUIDE: The Psychology of the Click (Lowering Cognitive Load)

Your customer isn't a data point; they are a biological organism. If your website requires too much "brain power," they bounce.
In this deep dive, I apply Cognitive Load Theory to SaaS landing pages. I explain the biology behind the "Flight" response and provide 3 psychological frameworks (The Billboard Test, The F-Pattern, and Hick’s Law) to remove friction and turn traffic into revenue.

B2B Industry Report: The Future of Fintech & AI

A comprehensive market analysis designed to build authority for a B2B Tech brand.
The Challenge: To take complex, dry technical concepts (RegTech, Open Banking APIs, Blockchain) and synthesize them into a readable, engaging narrative for business decision-makers.
The Strategy: I researched 10 distinct market trends and structured them using 'Cognitive Fluency' principles—making heavy tech topics feel simple and actionable.
Result: An authoritative industry report that positions the brand as a Thought Leader in the Fintech space.

LinkedIn Personal Branding & Strategy

Academic Credentials & Research

Peer-Reviewed Research: Organizational Psychology & Retention

Published in the Journal of Psychology, Health and Social Challenges (2024).
The Research: I led a quantitative study analyzing how 'Role Stressors' (Cognitive Load) lead to 'Turnover' (Churn). I used SPSS and Regression Analysis to prove that Emotional Exhaustion is the primary driver of quitting behavior.
The Business Application: I apply this exact framework to B2B Copywriting. By identifying where your users feel 'stress' or 'exhaustion' in your messaging, I remove the friction that causes them to churn.

My Services

  • Conversion Rate Optimization (CRO): I use behavioral psychology to fix 'leaky' landing pages. I rewrite your messaging to lower cognitive load and reduce churn, turning existing traffic into revenue.
  • Founder-Led Growth & Authority: I build your personal brand into a lead-generation asset. No fluff. Just psychology-backed insights that attract investors and high-value clients.
  • Content Strategy: I optimize your blog architecture to capture high-intent search traffic without sounding like a robot.

About Me

From the Clinic to the Keyboard

I spent 7 years studying Clinical Psychology. I learned that humans are complex, emotional, and often overwhelmed.

Then I entered the marketing world and saw the problem:
Everyone was writing for robots.

Companies were stuffing keywords and using fancy jargon, completely forgetting that there is a real, stressed-out human on the other side of the screen.

So I pivoted.

I don't use 'hacks.' I use empathy.
I look at your product through the lens of human behavior: What are they afraid of? What do they actually want?

Writing isn't about tricking people into clicking. It’s about making them feel understood.


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